The truth is that marketing to LGBTQ+ individuals makes good business sense. The LGBTQ+ community has over $1.7 trillion in spending power and they fiercely support businesses who support them. The number of consumers identifying as LGBTQ+ is increasing at its fastest rate ever and – now more than ever – businesses that personalize their advertising to the LGBTQ+ community and their allies are gaining lifelong, loyal customers.
As Michigan’s trusted LGBTQ+ resource for over 30 years, Pride Source Media Group readership is dedicated and engaged. Partner with Pride Source to reach the LGBTQ community, increase sales and embrace diversity and inclusivity all with the confidence of having a trusted partner by your side.
The Ultimate LGBTQ+ Marketing Tools
Between The Lines Newspaper: Each month 18,000 copies of Between The Lines newspaper are distributed to hundreds of sites across Michigan, with the heaviest concentration in the southeastern part of the state within greater Detroit, Oakland County and the Ann Arbor area. BTL is picked up each Thursday by our loyal readers at coffee shops, restaurants, stores and entertainment venues – and from our colorful street boxes located in business districts with the heaviest LGBTQ+ foot traffic.
Annual Pride Source Magazine: We publish 25,000 Pride Source Yellow Pages each year – just in time for the many Pride Festivals across the state, starting with the huge Motor City Pride Celebration in downtown Detroit the first weekend of June. We hand-deliver tens of thousands of these popular directories to event participants as they enter the festivals in Ferndale, Lansing, Grand Rapids, Detroit, Windsor and Kalamazoo. We also distribute thousands more at sites where our readers are accustomed to picking up their weekly BTL.
Pridesource.com: PrideSource.com is the most popular LGBTQ+ website in Michigan and the Midwest for news, events, entertainment and activism. Every day thousands of people go to our site and click onto stories, the calendar and the digital version of the Pride Source Yellow pages, looking for information that is relevant and important to them.
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