Advertise 2018-05-21T10:18:07+00:00

Michigan’s Most Trusted LGBT Resource For 25 Years

Pride Source is the authoritative voice for the state’s gay community. Every day our readers turn to our print and online resources for original news, entertainment, referrals and influential opinions relevant to them and their families. Our outlets reach tens of thousands of loyal readers. As an advertiser you have unparalleled access to this market. Your company benefits from the unique credibility we have built with our readers during 24 years of continuous publishing.

Our Readers at a Glance

*Compiled from 2016 reader survey conducted by Community Marketing

The Ultimate LGBT Marketing Tools

Between The Lines

Each week 20,000 copies of Between The Lines newspaper are distributed to hundreds of sites across Michigan, with the heaviest concentration in the southeastern part of the state within greater Detroit, Oakland County and the Ann Arbor area. BTL is picked up each Thursday by our loyal readers at coffee shops, restaurants, stores and entertainment venues – and from our colorful street boxes located in business districts with the heaviest LGBT foot traffic.


Our featured Cool Cities are now published online with a interactive advertiser map (found in print as well) surrounded by relevant city page events and news.

Pride Source Magazine & Yellow Pages

We publish 25,000 Pride Source Yellow Pages each year – just in time for the many Pride Festivals across the state, starting with the huge Motor City Pride Celebration in downtown Detroit the first weekend of June. We hand-deliver tens of thousands of these popular directories to event participants as they enter the festivals in Ferndale, Lansing, Grand Rapids, Detroit, Windsor and Kalamazoo. We also distribute thousands more at sites where our readers are accustomed to picking up their weekly BTL.

Click here to request to be in the Pride Source Yellow Pages.


 2018 Pride Source Magazine Rates & Specs is the most popular LGBT website in Michigan for news, events, entertainment and activism. Every day thousands of people go to our site and click onto stories, the calendar and the digital version of the Pride Source Yellow pages, looking for information that is relevant and important to them.


 Ad Specs and Rates


Put your button-sized ad on the BTL Digest, the weekly EBlast that goes out to thousands of opted in subscribers. The cost is $150 per blast.

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Or call 734-293-7200