Because your car isn’t gay enough, GM has released their 2013 Chevrolet Spark mini car in a color that’s sure to get you noticed as you drive away from the gay bar: Techno Pink.
“Pink is moving to a more feminine side with an injection of tropical flavor,” says Michelle Killen, GM lead creative designer for exterior paint. “With the feminine color of soft rose it intensifies to a sugar pink. In the future, we see pink starting to blend into the red color space as purple gains popularity in China and Korea.”
Chevy’s first mini car for the U.S., the Spark is a sporty four-passenger, five-door hatch. It is designed to excite first-time buyers and city dwellers with its bold styling and colors, affordability, the safety of 10 standard air bags, fuel efficiency and maneuverability.
Spark also is the only car in its segment to provide MyLink Radio – a seven-inch color touch screen radio capable of displaying smartphone-based music, videos, photos and contacts for hands-free calling. MyLink Radio comes with two embedded apps for Pandora internet radio and Stitcher Smart Radio and later, BringGo, an embedded app for full-function GPS navigation, will be available for purchase.
The Spark has already proven itself in major global markets, where minicars are popular family vehicles. In the U.S. and Canada, Spark is offered in LS, 1LT and 2LT models.
“Spark is ideal for active city dwellers because it is easy to drive, easy to park and easy to own,” says Chris Perry, Chevrolet vice president for global marketing. “For these customers, Spark is their key to the city.”
In a segment of “cute” cars, Spark’s solid, powerful stance is designed to challenge the status quo, and its interior reflects refinement, craftsmanship and personal technologies normally associated with larger, more expensive vehicles.
One look at the Spark’s color palette proves designers intended for it to stand out in a crowd. For buyers who are all about self-expression, attention-grabbing exterior finishes include Salsa Red, Jalapeno, Denim, Lemonade (late availability) and Techno Pink, as well as traditional hues such as Black Granite, Silver Ice and Summit White.