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LOS ANGELES –
The Gay & Lesbian Alliance Against Defamation (GLAAD) announced its nominees for the 2012 Amplifier Awards, and included are two automakers and one auto insurance company.
General Motors’ widely acclaimed “Mom, Dad, I’m Electric” ad for the Chevrolet Volt was nominated in the “Hot Spot” category, which recognizes advertisements directed specifically at LGBT consumers. The ad has gone viral though it so far has only been published in Between The Lines, having debuted in the Pride issue. “GM designed that ad just for BTL, but now they’re getting a big push from all around the country to do a national campaign,” said BTL co-publisher Susan Horowitz. “It’s amazing to see how it is taking off.”
Lexus was nominated in the same category for its “Lexus Celebrates The Advocate’s 45th Anniversary” ad which was placed in the 45th-anniversary issue of The Advocate. The ad praised the magazine for its work “to ensure equality to all people, at work, at home, and every place in between.”
Allstate was recognized in the digital category for its “Equality Is _____” online campaign. Not only did that promotion encourage Americans to discuss what LGBT equality means to them, but it also raised money for LGBT centers in California. When Allstate’s website visitors agree to get a free insurance quote, Allstate donates $10 to the San Francisco LGBT Center or the Los Angeles Gay and Lesbian Center.
GLAAD president Herndon Graddick expressed real excitement about the growing visibility of the LGBT community, especially in ads. “Americans expect to see their worlds reflected in advertising, and today that includes LGBT people and families. This year’s nominated campaigns are not only smart business decisions, but set the bar high for future images of our community in advertising and marketing,” Graddick said.