By BTL Staff
A new wedding jewelry collection from LGBT designer, Rony Tennenbaum, is being featured by Tapper’s Diamonds and Fine Jewelry in honor of its 37th Anniversary.
Tapper’s, Michigan’s most trusted jeweler since 1977 and a long-standing sponsor of BTL’s Wedding Expo, is expanding its demographic reach to the LGBT community by adding a new wedding and engagement jewelry collection created to celebrate marriage and equality. Tapper’s has just announced the addition of Rony Tennenbaum’s Jewelry collection to its bridal cases in each of its three metro-area locations in Novi, Troy and West Bloomfield.
Founded in 1977 by husband-and-wife team Howard and Susan Tapper, the Tapper family considers the values of community involvement, philanthropy and equality to be integral elements in their company’s philosophy and has long expressed support for the LGBT community. This includes awarding $300,000 to AIDS organizations in the Midwest, such as the Midwest AIDS Prevention Project (MAPP) and YouthAIDS as part of their “Precious Lives, Precious Metals” campaign.
“We live by the Golden Rule,” says Steven Tapper, the firm’s vice president. “Treat others the way you want to be treated. It’s real family values – caring for other people.”
Tennenbaum’s ongoing contribution to the LGBT community (of which he is part) and his commitment within the context of a burgeoning same-sex wedding industry has him positioned as a recognized and sought-after authority on LGBT wedding jewelry fashion and protocol. Having worked in the industry for over 25 years, Tennenbaum’s unique wedding and engagement ring styling is built with fashionable, timeless features showcasing high end designs.
“It is an honor and privilege for me to be displayed at Tapper’s. I am a strong believer in inclusiveness and family values, and I believe Tapper’s encompasses the same feelings towards everyone they cater to,” Tennenbaum says. “I applaud their show of support to include ‘every’ family unit and look forward to a fruitful relationship with them and their customers.”