BY BTL STAFF
DETROIT – In celebration of Motor City Pride, FCA US LLC, formerly known as Chrysler Group LLC, will be the sole sponsor for the Motor City Pride Parade.
FCA US LLC has been a major sponsor for MCP for the past three years. This year Fiat partnered with Chrysler to be not only the sole sponsor of the Pride Parade but also a pyramid sponsor for Michigan Pride.
“It’s called Motor City Pride. Years ago, when it moved to Detroit, we felt responsibility to be a part of that road. And we are excited for the third year to provide a little more support and provide some increased commitment to the work that Equality Michigan is doing, and also to what we are doing and activating at Motor City Pride,” Greg Hawkins, chair of the Gay and Lesbian Alliance at FCA US LLC, said.
“We see Motor City Pride as a very important celebration in the community and since we started coming years ago, we’ve seen that progress happen. We know this year is going to be just as great as the years past,” he said at a MCP Press Conference held May 12.
This year in Hart Plaza, Chrysler Fiat members and volunteers will display new and exciting products including a one of a kind vehicle that was specifically designed for Pride events. Members will also host an annual briefing before the parade on June 7 that will discuss 2015 MCP.