BY BTL STAFF
During LGBT Pride Month, AT&T has launched their fifth annual Live Proud campaign which celebrates self-expression and being bold.
Now through July 31, friends, allies and members of the LGBT community are invited to participate in a sweepstakes and share affirming messages of freedom, confidence and unity to declare definitively that "We Are Bold."
AT&T is asking the community to post what "We Are Bold" means to them on Facebook, Twitter and Instagram. For every post including #ATTLiveProud or #WeAreBold, the company will make a $1 donation to GLAAD up to $50,000, the fundraising goal. GLAAD is a dynamic media force that tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change.
If participants click on a "Support GLAAD and Shop AT&T" offer online, AT&T will donate $5 to GLAAD toward the fundraising goal. AT&T is offering a chance to win a trip to New York City also. The winner and a guest will have the opportunity to attend a live taping of Bravo's "What What Happens L!ve with Andy Cohen."
Connect with AT&T at select Pride festivals nationwide, too, where renowned photographer Adam Bouska is capturing "We Are Bold" moments on camera.
Since 1975, AT&T has led the way in adopting a policy to prohibit discrimination based on sexual orientation. The company offers both domestic partner and transgender-inclusive healthcare benefits.
AT&T Live Proud Campaign Benefits GLAAD
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