BY BTL STAFF
Forty percent of America’s 1.6 million youth experiencing homelessness are LGBT. In an effort to raise awareness about this issue AT&T has partnered with True Colors Fund to launch the Live Proud Holidays Sweepstakes.
AT&T is encouraging the LGBT community and its allies during National Homeless Youth Awareness Month to participate in this campaign which runs until Dec. 31.
From now through Nov. 26, participants can join the Live Proud Holiday Sweeps by tagging three friends on the AT&T Instagram post with #ProudHolidaySweeps. Do this for a chance to win a trip to New York City to attend the 7th Annual True Colors Fund Home for the Holidays benefit concert presented by AT&T on Dec. 9.
The winner and three friends will also get to meet concert host, legendary singer and longtime LGBT advocate Cyndi Lauper.
Share the campaign video featuring Cyndi Lauper and True Colors Fund “True Fellows.” AT&T’s goal is to reach 100,000 views.
AT&T is also contributing $100,000 to True Colors Fund’s events and programs in 2017 to help expand the work to end LGBT homelessness.
“Live ProudSM Holidays continues our long-standing commitment to the LGBT community. And we are proud to support True Colors Fund in their work to end LGBT youth homelessness,” said Leonardo Torress, assistant vice president of Diverse Markets at AT&T. “A stable, nurturing environment is critical to a young person’s journey to adulthood. We’re honored to be part of this effort to end homelessness for a group as vulnerable as LGBT youth.”
Don’t forget to join the conversation on social media using #HelpLGBTYouth and #ATTLiveProud.
BY BTL STAFF