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Bloomfield Hills Woman Offered $500K for Pet Speaker on 'Shark Tank'

On the Jan. 14 episode of ABC's "Shark Tank," Michelle Winowich of Bloomfield Hills came away with almost half a million dollars.
Winowich, the founder of G.O.A.T. Pet Products, pitched her pet speaker to the shark panel and tech giant Robert Herjavec took the bait, according to a Metro Times report. Herjavec saw promise in Winowich's pet communication piece and offered her $499,000 for a 33 percent stake in the company. Winowich accepted Herjavec's offer and moved forward with production using her newly-received funding.
"We at G.O.A.T. Pet Products were thrilled to showcase our creative line of pet products on Shark Tank," Winowich told the Detroit Free Press.
The G.O.A.T. website explains that the speakers, for dogs, cats and birds, are app-controlled and allow pet owners to give pets a "voice" by customizing pet responses using the app's speech technology. In addition, the speaker streams music using Bluetooth technology to help calm pet anxiety. The app offers functions, including a calendar capable of tracking pet schedules such as vet appointments.
On the show, other products featured included gluten-free G.O.A.T. Milk Dog Treats (made from goat milk). The speakers are listed on the G.O.A.T. pet products website goatspeaker.com for $19.99, and the app is available on the App Store and Google Play free of charge.

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