For the past several years, theatergoers throughout the state have been asked to donate to an organization called Broadway Cares/Equity Fights AIDS – but I suspect many in the audience haven't a clue what the organization does and what happens to the money they gladly hand over to an appreciative volunteer. Nor do they know that periodic fundraisers are held locally featuring the cast and crew from national touring shows in town at Detroit's Fisher Theatre. Michigan-native Brad Harder produces many of these shows, and he talked recently with Between The Lines about Broadway Cares and the upcoming March 28 event featuring the cast of "Les Miserables."
For those who aren't familiar with the organization, what is Broadway Cares/Equity Fights AIDS?
Broadway Cares/Equity Fights AIDS is the nation's leading industry-based nonprofit AIDS fundraising and grant-making organization. It was created to support efforts by the entertainment industry to promote awareness, education and understanding of HIV/AIDS and other critical health issues, to support organizations that provide treatment or services for people affected by HIV/AIDS, and support efforts by the entertainment industry in other charitable or educational endeavors.
How does the group raise money?
Broadway Cares raises money through the talents, resources and generosity of the theater community. This includes shows on- and off-Broadway, tours and in professional and community theaters in cities throughout the United States by doing special events, fundraisers and audience appeals at the end of their performances.
There are also a couple of local efforts to raise funds each year for Broadway Cares, aren't there?
Most national tours, including Broadway and off-Broadway shows, collect donations after their shows during the six weeks leading up to the "Gypsy Of The Year Competition" (which takes place during Thanksgiving) and the "Easter Bonnet Competition," which are events in New York. Actors from the shows will usually stay in costume and hold buckets at the theater exits so audience members can contribute when they leave the show.
There are locally-produced events, too, correct?
Yes. I have produced two events in Detroit.
What organizations in Michigan have received funds from Broadway Cares in recent years?
Recent grants have been made to the following Michigan AIDS organizations: AIDS Partnership Michigan, Community Health Awareness Group, Lansing Area AIDS Network, Rainbow Alliance and the HIV/AIDS Resource Center.
This year's fundraiser is scheduled for Monday, March 28 and features the cast of "Les Miserables" that's coming to the Fisher Theatre March 22 through April 3. What does the evening entail?
"Rock The Barricade" includes a cabaret-style performance by the touring cast of "Les Miserables" performing their favorite songs from rock to pop and even a few show tunes.
There is also a special appearance by Ferndale's own The Barrettes, along with a few other surprises throughout the evening. The silent auction features items generously donated by the Broadway community just for our show and gift packages from local leading businesses.
You also have a special guest to close out the evening, singer/songwriter Steven Mullan. For those unfamiliar with his work, what type of music does he perform?
Steven is a 24-year-old singer/songwriter from Toledo, Ohio. Steven will be playing his originals along with a wide range of covers. Artists such as the Beatles, Stevie Wonder, James Morrison and Marc Broussard inspire his music.
Are there any juicy tidbits about the fundraiser you can tease us about now?
Simply said, this event will be a fun and affordable way to support the work of Broadway Cares/Equity Fights AIDS and your local schools. You will be able to enjoy an intimate evening with the amazingly talented cast of the "Les Miserables" National Tour and even mingle with them after the show.
You could also leave with a signed Broadway poster or a gift package from one of our great local businesses. What a great way to spend a Monday evening and start off your week!
Rock The Barricade: 'Les Miserables' Benefit Concert
7 p.m. March 28
The Loving Touch
22634 Woodward Ave., Ferndale.
Tickets: $15 (door only)
