Coming to grocery store aisles across the country just in time for Pride month in June is Together with Pride, a gay-as-hell breakfast cereal that consists of – no lie – rainbow hearts and edible glitter. On the cover of the box will appear a bunch of LGBTQ+ allies you never knew were in the movement in the form of Kellogg’s mascots Tony the Tiger (Frosted Flakes), Toucan Sam (Froot Loops), Dig ‘Em Frog (Honey Smacks), Cornelius (Corn Flakes), Sunny the Sun (Raisin Bran) and those adorable, little booty-shakin’ elves Snap, Crackle and Pop (Rice Krispies). The cereal will go on sale next month.
Kellogg’s, which is headquartered in Battle Creek, will donate $3 from each $4 box to GLAAD. This is not the first time the cereal giant has partnered with the agency. Two years ago, Kellogg’s offered All Together boxes of cereal that actually contained six miniature cereal boxes inside one large one and retailed for $20 in celebration of Spirit Day — an annual GLAAD-supported celebration that brings attention to anti-LGBTQ bullying and supports LGBTQ+ youth.
“We have long been allies and supporters of LGBTQ employees, their families and the community,” Kellogg’s Vice President of Talent and Chief Diversity Officer Priscilla Koranteng said in 2018. “For more than 100 years, Kellogg’s has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table.”