‘Life is too short to drink bad coffee’

By | 2010-04-22T09:00:00-04:00 April 22nd, 2010|News|

FERNDALE – When Chazzano Coffee Roasters opened last November, it was one of the largest ribbon-cutting ceremonies in Ferndale Area Chamber of Commerce history. Over two dozen supporters crammed into the quaint coffee shop to check out the unique specialty roasts and the meeting-friendly environment that Chazzano brings to the community.
It’s all because owner Frank Lanzkron-Tamarazo came to the close-knit city of Ferndale with a plan. His goal was to have every aspect of his business be associated with the city, and he choose to work only with other Ferndale Area Chamber members as he planned and opened the shop.
Chamber Director Jennifer Roosenberg attributed the large turn-out to “the fact that he used so many chamber members and networking that people really wanted to come out and support him.”
When Lanzkron-Tamarazo made up his mind that he wanted to have his shop in Ferndale, he set out to use locally-active businesses in every aspect of the business. Insurance Agent Marty O’Neill knew Lanzkron-Tamarazo from Business Network International of Royal Oak, and O’Neill drew the coffee king to the Ferndale area by introducing him to commercial realtor Guy Scavone. The connections continued until he had found the perfect location, as well as the perfect web of community support to ensure him a strong opening.

“My business is in Ferndale,” Lanzkron-Tamarazo says. “I want to help grow local business as my BNI of Greater Royal Oak helped to build mine.”
“Ferndale is filled with people who believe in a giver’s gain – if you help others reach their goals, both professionally and personally, they will also help you,” he adds. “Ferndale chamber members understand that giver’s gain helps everyone. I want to do everything in my power to help grow business in Ferndale and help everyone expand their networks.”
One of the slogans is “Coffee that makes you sing,” which comes from the fact that Lanzkron-Tamarazo and his wife Lisa are professionally trained classical singers. Lisa teaches at Marshall Music in West Bloomfield, while Lanzkron-Tamarazo continues to function as a Cantor at the synagogue he founded in Farmington Hills – Congregation Hava Nashira. Chazzano Coffee Roasters is certified Kosher by the Council of Orthodox Rabbis of Greater Detroit.
In addition to providing a welcoming atmosphere to hold business meetings, there are also cupping parties (for coffee tasting and lessons in coffee flavor) and a meeting room available for rentals. They offer cupping parties for people to learn more about their flavor varieties.
Chazzano provides a unmatched coffee-tasting experience, and Lanzkron-Tamarazo takes his bean-roasting very seriously. “There is nothing better that fresh-roasted coffee,” Lanzkron-Tamarazo, who has been roasting for nine years, insists. “Wine has about 700 different flavor profiles, whereas coffee has over 1500 flavor profiles. I am able to bring out notes of grapefruit in the Kenya AA, notes of blueberry with a red wine finish with the Ethiopia Harrar, and notes of dark chocolate with the Mexico Chiapas.”
And, the coffee is always fresh. “We give away coffee that is more than two weeks old,” he adds. “I make sure that all of our restaurant, cafe, or office accounts have the freshest coffee. Coffee and its incredible aroma and taste lasts but two weeks. After two weeks, it is stale, without awesome aroma, and not worth drinking.
“Life is too short to drink bad coffee.”

Chazzano Coffee Roasters is located at 1737 E. Nine Mile Road in Ferndale. For more information, call 248-691-4256, or visit http://www.chazzanocoffee.com.

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