Oakland Pride revealed its new logo for 2020 to reflect the colors of the LGBTQ+ progress flag. The new logo includes the colors black, brown, light blue and pink embodying the Oakland oak tree. The inclusion of these colors represents Black, Latinx, Indigenous and transgender members of the LGBTQ+ community. The new logo will be part of Oakland Pride’s virtual celebration that will take place Sept. 6 through 13.
“We owe so much of the rights and freedoms we enjoy today to the sacrifices and leadership of Black, Indigenous, people of color and transgender women,” said Carlos Uribe, Executive Director of Oakland Pride. “As our community continues to grieve the killings of Tony McDade, Riah Milton, Dominique ‘Rem’mie’ Fells, George Floyd, Penélope Díaz Ramírez, Nina Pop and countless others, we can honor their memory by ensuring that our Black, Brown and transgender communities are represented on the Pride flag and on our logo.”
The rainbow Pride flag was designed by Gilbert Baker in 1978, who assigned meaning for each color: red for life, orange for healing, yellow for sunlight, green for nature, turquoise for magic, blue for harmony and violet for spirit. In 2017, Philadelphia Pride partnered with Amber Hikes, a queer Black social justice advocate, to included Black and Brown on the Rainbow Pride Flag. Graphic designer Daniel Quasar has added a five-colored chevron to the LGBT Rainbow Flag to place a greater emphasis on “inclusion and progression.”
Organizers say that Oakland Pride’s new logo embraces LGBTQ+ history, resilience, joy and the community’s continued pursuit of justice. It’s also a recognition and celebration of the diversity and intersectionality within the community.
For updates about Oakland Pride 2020 follow the organization on Facebook, Instagram and online at oaklandpride.org.