Take That, Chick-fil-A: Burger King Unveils New Gay Chicken Sandwich For Pride With Proceeds Benefiting HRC

By |2021-06-08T14:34:56-04:00June 8th, 2021|National, News|

Burger King announced this month that it was taking a stand for LGBTQ rights and against fast food competitor Chick-fil-A. Burger King, around since 1953 and based in Miami, is known for its flame-broiled Whopper. But it has been battling Chick-fil-A and Popeye’s for the chicken sandwich market for some time now.

The Atlanta-based Chick-fil-A has become known in recent years almost as much for its homophobia as its poultry. The company’s CEO, Dan Cathy, has a long history of donating to anti-LGBTQ extremist groups. Most recently, The Daily Beast revealed that Cathy just donated to the Christian Charitable Foundation, which is fervently anti-LGBTQ.

So, Burger King presents an LGBTQ-friendly option: the Ch’King sandwich. Burger King will donate 40 cents for every sandwich it sells throughout Pride Month to the Human Rights Campaign. The offer caps out at $250,000 or 625,000 sandwiches. 

The Ch’King is not Burger King’s first effort at publicly showing LGBTQ+ support. Between The Lines reported in 2014 that Burger King released “The Proud Whopper.” It was only sold in San Francisco’s Market Street location but it was a sight to behold in its rainbow-colored packaging. Proceeds from The Proud Whopper went to the Burger King McLamore Foundation, a group that gives scholarships to LGBTQ+ high-school seniors. Burger King event went so far as to sponsor SF Pride.

“This is a community we love dearly and have proudly supported over the years,” a Burger King representative told USA Today about the Ch’King. “So we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening.”

About the Author:

Jason A. Michael
Jason A. Michael joined Between The Lines as a contributing writer in 1999. He has received both the Spirit of Detroit Award (presented by the Detroit City Council) and the Media Award from the Community Pride Banquet & Awards Ceremony for his writing and activism. Jason is also an Essence magazine bestselling author for his authorized biography "Strength Of A Woman: The Phyllis Hyman Story," released on his own JAM Books imprint.