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Take That, Chick-fil-A: Burger King Unveils New Gay Chicken Sandwich For Pride With Proceeds Benefiting HRC

By |2021-06-08T14:34:56-04:00June 8th, 2021|National, News|

Burger King announced this month that it was taking a stand for LGBTQ rights and against fast food competitor Chick-fil-A. Burger King, around since 1953 and based in Miami, is known for its flame-broiled Whopper. But it has been battling Chick-fil-A and Popeye’s for the chicken sandwich market for some time now.

The Atlanta-based Chick-fil-A has become known in recent years almost as much for its homophobia as its poultry. The company’s CEO, Dan Cathy, has a long history of donating to anti-LGBTQ extremist groups. Most recently, The Daily Beast revealed that Cathy just donated to the Christian Charitable Foundation, which is fervently anti-LGBTQ.

So, Burger King presents an LGBTQ-friendly option: the Ch’King sandwich. Burger King will donate 40 cents for every sandwich it sells throughout Pride Month to the Human Rights Campaign. The offer caps out at $250,000 or 625,000 sandwiches. 

The Ch’King is not Burger King’s first effort at publicly showing LGBTQ+ support. Between The Lines reported in 2014 that Burger King released “The Proud Whopper.” It was only sold in San Francisco’s Market Street location but it was a sight to behold in its rainbow-colored packaging. Proceeds from The Proud Whopper went to the Burger King McLamore Foundation, a group that gives scholarships to LGBTQ+ high-school seniors. Burger King event went so far as to sponsor SF Pride.

“This is a community we love dearly and have proudly supported over the years,” a Burger King representative told USA Today about the Ch’King. “So we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening.”

About the Author:

Jason A. Michael has been with Pride Source since 1999 and is currently senior staff writer. He has received both the Spirit of Detroit Award (presented by the Detroit City Council) and the Media Award from the Community Pride Banquet & Awards Ceremony for his writing and activism. Jason is also an Essence magazine bestselling author for his authorized biography "Strength Of A Woman: The Phyllis Hyman Story," released on his own JAM Books imprint.
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