By BTL Staff
Burger King announced it will be selling "the Proud Whopper," a regular Whopper wrapped in rainbow paper. The wrapper reads "We are all the same inside."
BK's Senior Vice President of Global Brand Management, Fernando Machado, told USA Today "It showcases who we are as a brand. It shows how we, as a brand, believe in self expression."
The burger will only be available in San Francisco's Market Street location until Thursday. 100% of sales of the burger will be donated to the Burger King McLamore Foundation for scholarships benefiting LGBT high-school seniors. The fast-food giant also recently sponsored SF Pride.
This isn't the first time fast food's made an appearance in LGBT popular culture. It was only a few years ago that Chik-fil-A was in the news for its support of anti-gay marriage, spawning a media barrage that included editorials, protests and music videos.
Burger King Announces New Gay Burger
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