BTL and Gaypon partner to offer lgbt daily deals

By |2012-03-29T09:00:00-04:00March 29th, 2012|News|

Pride Source Media Group, publishers of Between The Lines, has partnered withGaypon, an online couponing company, to provide LGBT-friendly “deals of the day” and couponing opportunities. Pride Source Deals, Powered by Gaypon, will launch their first collaborative online deal in the first week of April.
“Many of our advertisers have asked us for a coupon product, and we are thrilled to announce our new partnership with Gaypon. They have the technical ability and political sensibilities that make them a great partner for our readers and our advertisers,” said Jan Stevenson, co-publisher and advertising sales manager of BTL.
Gaypon, the website, launched out of West Bloomfield last year. Unlike many of its competitors, Gaypon has donated at least ten percent of their proceeds to LGBT charities and organizations, such as The Trevor Project and Affirmations Gay and Lesbian Community Center.
“Our goal at Gaypon is to offer discounts for the things you do every day and introduce you to new things around town, all while saving money and supporting businesses that are proud of their diverse staff and clientele,” said Robert Graham, who founded Gaypon with his business partner Jason Buszta. The pair met through a mutual gay friend. “The idea kind of just popped into my head. I wanted to do something more with my life. I wanted to have a purpose,” said Graham, adding that he understands as a Jewish person the need for diversity and equality in business.
Pride Source Deals, powered by Gaypon, will let consumers connect with local businesses to find a variety of deals – from everyday things like restaurants, fashion and entertainment to travel, florists, LGBT wedding planners, even LGBT greeting cards. Sometimes, the site will feature coupons for multimedia downloads like music and movies, plus live theater and concerts.
The new partnership with Pride Source will allow BTL advertisers to move seamlessly into the coupon arena. Deals will originate through the sales team at Pride Source, and be serviced and managed by the technical team at Gaypon.
Gaypon is often compared to Groupon and while it offers pre-bought, limited-time deals on various goods and services, Graham said the website is “not really a play on Groupon. We think of ourselves more like an Angie’s List or Yelp. I think there will always be a need for a tool or service to help people identify why one business might be better than the other.”
Pride Source and Gaypon will reach tens of thousands of potential coupon users through their websites and a vast social media network. The website gets over 20,000 unique visitors every week, and Gaypon already has 25,000 likes on Facebook and almost 3,500 followers on Twitter.
Gaypon is free to sign-up for. “You only pay for the deals you like. There are no set-up fees or up-front costs,” said Graham. To sign up go to and click on the link to Gaypon and the deal of the day.

About the Author:

Kate Opalewski
Kate Opalewski is BTL's features editor and has been since 2015. She has covered a variety of topics ranging from art, politics and community outreach. Recently, she was honored by the Detroit Police Department LGBT Advisory Board for her work for the local LGBTQIA community.