YPSILANTI – An ad campaign designed to raise HIV/AIDS awareness among African-American males won the Gold ADDY Award at an Ann Arbor ceremony Feb. 10.
The ADDY Awards are conducted each year by the American Advertising Federation, a non-profit industry association with over 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
The campaign has images of African-American young men, and pushes them to consider getting tested by saying, "Listen, be safe, be sure, we can help." It calls on men to contact HARC for testing, and to get a pair of silver dog tags. HARC is selling the dog tags at http://www.harctags.org for $5 each.
The HARC ad will now be entered into the next level of ADDY Award competition. Eventually it could be considered for a national ADDY award.
The campaign was created by Uproar Communications, an Ann Arbor based advertising agency.
HARC ad wins ADDY award
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