The White Collection Bridal Boutique in Portishead, England, has taken some much-needed steps toward inclusivity.
The boutique put up a window display featuring a mannequin in a wheelchair wearing a wedding gown, which isn't seen every day, and supporters are sharing their excitement on social media.
"The new wedding shop in town has a wheelchair using mannequin and it shouldn't be exciting but it's the first time I've ever seen disability portrayed in a shop window," Beth Wilson wrote on Twitter.
Laura Allen, the boutique owner, told Today Style in an email that she's pleased with all the attention the current display has gotten.
"We love the fact that it's so simple compared to our window display before, yet it portrays such a powerful message of inclusion," Allen said. "We certainly didn't expect (it) to get the attention that it has, but we have loved the positive comments from passersby and hope it means that one day things like this are just the norm."